Articles for category: Case Study

Dailybulls

How new Design Team saved Mahindra’s Market Share – Case Study

The Indian automobile industry is highly competitive and evolving rapidly. In 2023, India became the third largest automobile market in terms of sales. With the market filled with domestic and global giants, Mahindra & Mahindra was seeing a decline in its market share. With an overall slag in growth and demand in the Indian market, ...